PersonalResourcePlanner(PRP) , Social network Analysis..and enfra.net

1. It’s not what you know , but who you know! Age of who you know is more important than what you know..Knowing contents on open web is no longer a competitive advantage. There was a stage when only internet enriched countries ,companies and persons got comparative advantage comparing to not using internet or search engine service.. But for now, web contents are no longer real time new information or knowledge , even if experts produced it . More over you can’t trust some contents even if the contents looks charming because you don’t know how to trust the writer. Really high quality information or knowledge is the real time contents and decision in the human brain even Stock information can not reveal inner real time information affecting the stock price. One of the reason is the really crucial information flows only in the parties and persons concerned . In this situation also, who you know and which party you belong is more important than what you know. In America also, when new president begins his duty, he gathers his university alumnies and assign core positions to them by work based trust. These kinds of social network is originally distribution channel of information and knowledge. As if efficient management of logistics is a competitive edge for commodity, efficient utilizing and participation to social network as a information logistics becomes very important in this information age. IBM, a few years ago, already started studying on social network . They interviewed many successful project managers worldwide and got the knowledge that 70% percent of those project managers regard the social network as a key success factor for their success of project as they get right person in right time through appropriate person. In situation of secret project, open recruiting or headhunting process will be limited, especially when time due is urgent . Moreover, finding informal expert (who is now studying very hard some title for hobby or future career but not yet formally recognized expert ) is really difficult. That’s why million dollars Activenet is quite popular to research focused Fortune 500 company . Activenet is intranet search engine based social network solution. One famous drugs company is saving more than 30 millions through using this solution. 2. Economic Value of “ Trust based Information Sharing “ I think we can’t overlook the concept of “trust based information sharing “ which was a philosophical background of ERP(enterprise resource planner) . We can remember the bestseller concept of “BPR” ,once Mccansey corporation or other famous consulting firms did a lot about it. Most big manufacturing company and service company have ERP incorporated. Recently many governments are making tax lowering activity for small companies to introduce ERP. SCM(I2’ supply chain management) and ERP . make Amazon.com and Dell possible to transact so many orders from all over the world without Inventory Loss. PDM makes it possible for Pentagons and remote European design company can do remote online work without Security loss. Many articles in HBR says “Trust is the very base idea in these series of great IT solutions. At least this concet of “Trust” and “ERP” are giving us some clause for understanding of Social Network applications. When we can regard a Enterprise as a Node on Network, ERP, SCM or PDM is a plugin for links among many enterprise. We often call these as extranet. ERP can be regarded as BPR based link between department and department. In this big software package, much sensitive and important information flow , so for bigger effect , trustship is needed between team members or organizations. For this trustship, traditional contract relation or clear incentive schemes or related culture are very important. That’s why much researches and reports are done for “trust” in information sharing. Toyota’ JIT systems also embed this kind of trustship between manufacturers and suppliers. In a research, 50 persons are meaningful number in big company in that this 50 persons consist of one information cluster for another 50 persons in average. Informal informations flow and are blocked from this cluster to that cluster and so on. There is worker recommendation as a general example of trust based information sharing. Because of trust in recommender, we don’t need the certificate for graduation or so. These mean cost saving and speed reinforcing. This information broker has various kinds of much semantic knowledge and tacit knowledge about the recommendee which information any headhunter or job site can not have. This kind of job recruiting process makes speed, accuracy and cost saving. But generally, we don’t have much people pool for this kind of activity. Business affliations, sales, buying and worker recommendations are examples of trust based information sharing. Recommendation from known contacts for tour guide when we are in holiday trip, attorney when we are in car accident….. it’s so natural that no awareness like air and water. Time consuming face to face contact to opponents for knowing each other is a sort of personal resource that can be used for social network based, appropriate knowledge/experience transfer and sharing. Historical information resource of one person is being produced from elapsed time, so no lead time for production, so there is speed and accuracy for information acquisition. There is some saying that where my real lover is even if there are some billions of boys or girls in this world. Probablisticly, the being is. But we can’t find. If we want some exact matching we have to live more and there should be no new birth of boys or girls. And what cost will it be to find the exact mine? All revenues of all kinds of dating service in the world would be just one substance of those costs. (match.com and matchmaker.com’s revenues was once over 3billion dollars.) What about recruiting fields? There can be perfect fit between my willingness for some job and company offering those kinds of job. But even if we search through so many job sites or so many headhunters or newspapers or so , we can’t be sure about it and the cost would be uncontrollable.. Theoretically, we can utilize social network power for solving these kinds of problems very efficiently. But problem is how and what it should be like or what is condition for those kinds of service? Professor Malone of MIT once in 1970s ,commented about Digital economy, who is once famous for virtual organization and outsourcing theory. I really liked him when I was in course of Ph.D .(But now I am not Ph.D J ) I thought him very far from me. But some VC who invested to skype tells me he knows the famous Malone because helistened to his lecture. Professor Malone is now just two degrees away. And I know by whom I am linked to him now. If I have good will to meet professor Malone ,then I can contact him from now on. Then, how did I know the VC who knows Malone? What is important here is team or company node is precious more than personal node. Between one founder of NHN Inc.(http://www.nhncorp.com/) and Founder of Skype (and Kazaa which was downloaded more than 300 millions times) , there was a node, CEO of Geo innteractive Inc. He introduced founder of NHN to founder of skype, and then Founder of NHN introduced me to founder of skype and VC who invested to skype. Before this introduction, Malone was 4 degrees away from me and I didn’t even know he was 4 degrees away from me. And even if I did know him ,I couldn’t have the chance to meet him by some sorts of trust relationship. But now Malone is just 2 degrees away! What is to be cautious here is not only connection map information is important but the strength and purpose of link also. When we just exchanged name cards, if my will to meet someone whom my contact knows, then the chance to meet someone depends on the strength of that will. And one member of skype was introduced to a girl whom I know in shanghai so that he can meet her when he arrives at shaghai. We should not overlook some variables here. Personal nodes,company nodes, region, sex and occupation. IBM, a few years ago, already started studying on social network . They interviewed many successful project managers worldwide and got the knowledge that 70% percent of those project managers regard the social network as a key success factor for their success of project as they get right person in right time through appropriate person. In situation of secret project, open recruiting or headhunting process will be limited, especially when time due is urgent . Moreover, finding informal expert (who is now studying very hard some title for hobby or future career but not yet formally recognized expert ) is really difficult. That’s why million dollars Activenet is quite popular to research focused Fortune 500 company . Activenet is intranet search engine based social network solution. One famous drugs company is saving more than 30 millions through using this solution. 3. Real world (social network) community is Next Generation Internet 4 or 5 year ago, people using internet was not so many as these times and it was somewhat peculiar to use internet , but now it is reversed. Seamless computing which Bill Gates is emphasizing ,and ubiquitous technology ,to which so much investment is occurring couldn’t’ be without internet being socially everywhere. That’s why social network analysis is now becoming a popular biz concept though once the concept and related technologies of social network were quite deeply established. Cyworld.com is success one of those phenomena. 30milion dollar digital items revenue a day owing to nagging effect among socially connected people. Sharing photos among face to face friends and sharing/spreading “mini-hompy”(digital home interior or exterior building paintings) with members of cyworld.com or presenting digital pretty items which can be used for decorating “mini-hompy” or having a chance to meet new friends through existing friends are all those representing the effect of social network . As we know, digital social network gets tipping points when real social network engage in those digital social network to meaningful level. As internet becomes everybody’s tools, various and meangingful number of people node can engage to one digital social network again. IM also , in its initial stage we didn’t have to be always online , but as many contacts get connected, and as many people get connected to each other to meaningful level , we have to be online almost always. Cyworld.com is now one of number one which is barrier to work in Samsung. Cyworld.com was once famous for its good quality of club community functions and peculiar function of people surfing map. But when it meets blog like mini-hompy on which contacts can share photo or others, mini-hompy is real killer app. for social network. Of course, the social network effect of closed form club community functions and degrees functions as real world when cyworld.com was initially launched in 1999. august, has been very important cultural basis for successful mini-hompy. 4. Personal Resource Planner is Coming~ As ERP is optimally sharing and spreading enterprise’s various resources, PRP(personal resource planner) is optimally sharing and spreading person’s various resources. One’s experience(movie appraisal, book or food review,hospital or lawyer review, reputation information about contacts) ,results of activities( photo,movie,knowledge, knowhow, works) , results of buyings(digital camera,computer,car, house) are all those representing personal resource. And versatility and numbers of those depends on person’s peculiar circumstances ,region, sex ,hobby , interested and occupation. PRP is a concept which cyworld.com had used for its service architecture. But cyworld.com is a somewhat casual service but not a indispensable one like cell phone.Comparing to ERP,Personal Resoure Planner Not yet. Intuit’s Quickens was once a sort of PRP software for helping to optimize personal expense. MS Money also attacked the Quicken only to fail. Outlook of MS Office can be one of PRP s/w. But it needs to be developed to be networked by many contacts and teams or organzation level. But now, world is fighting for those kinds of market. Skype,plaxo,kukubox, bluetie.com, groove.net’s virtual office ,Siemens’s openscape collaboration and total communication tool..etc. The power of those kinds of solutions or service will be super doubled by the expanding speed and occupying nodes (users) . Personal nodes and organizational nodes are all important in social network ,because team member can be regarded as trusting person as general contacts like alumni, friends ,family or so , even if the kind of trust is different. ( thesquare.com, stanford’s Nexus) 5. Enfra.net, one of PRP ,Needs Fast Investment. Enfra.net targets first , personal nodes who does economic activity and small companies. Some sorts of social networking service and RSS feed like communication service,hoodie mail will be one of method for personal node’s participation in enfra.net. For small company node we are preparing teamware or messaging and and basic collaboration tools. Later we’re gonna give enterprise level service . Nowadays,Wiki or team blog is being one of intranets. Skype and enfra.net also use wiki for collaboration even enfra.net making team has intranets. We need some, new kinds of messagin and collaboration tools instead of intranets or Outlook for ubiquitous and mobile infra. That’s why so many new collaboration tool related service is now booming worldwide.Founders of Lotus also recently got big investment from MS for groove.net (virtual office) . Siemens is now installing new 21st century’s communication and collaboration tools.Bluetie.com ,compared to Outlook is now making money in the speed of 1,000% revenue growing a year.